Effective Date: July 11, 2025
Last Updated: July 11, 2025
This Cookie Policy explains how AryaLekh.com, a digital property owned and operated by AryaDesk Digital Media (Udyam Registration No: UDYAM-UP-20-0002538), utilizes cookies and similar tracking technologies across its digital platforms. This policy is intended to provide transparency regarding the types of data we collect, the purpose of that collection, and your choices regarding cookie management.
1. Introduction
Cookies are small text files that websites place on your device to collect standard internet log information and visitor behavior data. When you visit AryaLekh.com, we may collect information automatically through cookies or similar technologies to deliver a secure, efficient, and personalized experience.
We are committed to full compliance with applicable data protection and privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant global standards.
2. Types of Cookies We Use
| Category | Purpose |
|---|---|
| Strictly Necessary Cookies | Essential for site navigation, security, and access to core features. |
| Performance & Analytics Cookies | Collect anonymous usage data to enhance website functionality and user experience (e.g., via Google Analytics). |
| Functionality Cookies | Remember user preferences such as language, region, and display settings. |
| Targeting & Advertising Cookies | Enable delivery of relevant advertisements based on user behavior, often via third-party networks like Google AdSense. |
These cookies do not store personally identifiable information but may be linked to unique identifiers such as your device or IP address.
3. Third-Party Cookies
AryaLekh.com integrates services from trusted third-party providers to improve user experience and support advertising:
- Google AdSense: For contextual and interest-based advertising
- Google Analytics: For visitor statistics and behavior tracking
- Meta (Facebook Pixel): For conversion tracking and ad retargeting
- YouTube, Twitter, Instagram: For embedded content and social sharing features
These providers may set their own cookies on your device, subject to their individual privacy and cookie policies:
4. Legal Basis for Processing (for EU/UK Users)
Under GDPR, we rely on the following lawful bases to process your data through cookies:
- Consent: For non-essential cookies, we request your explicit consent.
- Legitimate Interest: For analytics and functional cookies essential to improving the site’s performance and relevance.
You may withdraw your consent at any time using the Cookie Settings banner available on our website.
5. Managing Your Cookie Preferences
You have full control over the use of cookies. Most browsers allow you to:
- Accept or reject all cookies
- Delete stored cookies
- Set preferences for certain websites
- Disable third-party cookies
Refer to the instructions provided by your browser:
6. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) feature. Currently, there is no universally accepted standard for DNT signals, and AryaLekh.com does not respond to such signals. However, we continue to monitor global regulatory developments in this space.
7. Updates to This Policy
We reserve the right to update this Cookie Policy to reflect legal, technical, or operational changes. When we do, the “Last Updated” date at the top of the policy will be revised. We encourage users to review this page periodically for the latest information.
8. Contact Information
For questions or concerns regarding our use of cookies or this policy, please reach out to:
AryaDesk Digital Media
NR TV Tower, Kasahai Road, Gulab Nagar
Karwi, Chitrakoot, Uttar Pradesh – 210205 (INDIA)
Email: hello@aryalekh.com
Website: www.aryaLekh.com